Sunbula is guided by the core value of empowerment of the most marginalized, focusing on poverty, justice, and supporting the development of Palestinian society.  Through creativity and innovation, and with deep respect for local heritage, Sunbula supports activities that provide income, preserve traditional skills and culture, and help sustain producer groups in order that they are able to provide for their communities.  Sunbula will achieve this through a focus on the sustainability of the producer groups it partners with, including capacity training, product development, and increased market access, all based on fair trade principles.