Jelld (Arabic for leather) is a social enterprise in Hebron, and specializes in the originally-designed quality leather products. It was founded in 2016 in Hebron by three university students, who was looking for an innovative venture that would create economic opportunity for those in need. Growing up in the city renowned for commerce and craft industry, the three decided to work with leather, and to create products that would appeal to their generation. In the winter of 2016, Jelld launched its first products – Tabaco pouch, men’s wallet, and satchel – which would become an instant hit among young people, who embraced Jelld's stylish designs and local origin.
Jelld workshop is located in the village of Dura, where young craftsmen design prototypes and finalize products for distribution. Hand-stitching and assembling work is distributed to youth, women from disadvantaged families, and people with disability in Hebron area. The products are made of top quality, natural leather sourced directly from the generations-old tannery of the Zaataris, one of the craft families of Hebron. The cow leather mainly comes from the Gaza Strip, and the goat is mostly from the farms in the West Bank.
Jelld strives to reinvigorate Hebron’s traditional leather industry with creativity and contemporary designs, while providing economic opportunities for marginalized members of the society. Today, Jelld has grown to employ 17 people and markets its products across Palestine and selected outlets in the US and Europe.
Dura, Hebron District, West Bank